LOREM IPSUM
ASIAN COATINGS
2021
Creating an e-commerce website to bring together some of the best negative ion technology in the market all in one convenient space for clean living without the hassle.
01 / CONTEXT
Web Design
Web Development
Lorem Ipsum In this day and age, the focus on health and wellness is growing by the second. From healthier food options to numerous wellness tech, thousands of options are at our disposal. But with that comes the problem of choosing. In comes Alpha Ionic.
Alpha Ionic wanted to take the guess work and the hours of research out of the equation and make things easier for the consumer to find the perfect negative ionizer for their space. They wanted clean living to be easy and approachable rather than daunting and intimidating. And we couldn’t agree more. From there we went to the drawing board to create something clean yet inviting, easy to understand and fuss-free.
02 / IDEALS
Like a breath of fresh air
Alpha Ionic is all about making living cleaner, healthier, better, and easier. Keeping that in mind, we wanted a no-nonsense approach to both the branding and the website. Just clean, green and easy. From clean lines and crisp whites, to pops of color and vibrant images, we wanted to keep things looking all fresh and neat, so looking for a healthier alternative is in itself a breath of fresh air.
03 / IDENTITY
The grass is much greener on the other side
Lorem Ipsum Creating a new brand isn’t only the logomark and pictogram (Duh, big reveal, thank you Captain Obvious!) We began by defining a global visual language. For color, we built a palette that reflects their core values. This allowed us to apply the right dose of their personality in the right places.
To accompany the logo, we created a brand bible that carefully illustrated the rules and guidelines of the brand so that its visual language remains consistent throughout all its materials and collaterals. The guideline in itself reflects that crisp premium quality that the logo evokes, from clean lines, classic italicized serif fonts, to crisp modern san serifs. The business card follows suit with a design that focuses on what truly matters.
